Preserving Downtown Eagle River Since 1999

Supporting a Thriving Community

Welcome to the Eagle River Revitalization Program!

Since 1999, the Eagle River Revitalization Program has worked to strengthen our community as a Nationally Accredited Main Street Program, supporting local businesses, downtown improvements, community programs, beautification projects, and more.

Voting is Open for the Adopt-A-Light Pole Fall Decorating Challenge! 🍂

The poles are decorated and now it’s your turn to help choose this year’s winners! Take a walk through downtown Eagle River to see all of this year’s Adopt-A-Light Pole Fall Decorating Challenge entries in person, then cast your vote for your favorite. Voting is open October 1–15, 2026. You can vote in two ways: through our Facebook voting post by liking or commenting on the photo of your favorite pole, or through our Google Poll. You can cast one vote on Facebook and one vot

🍁 The 3rd Annual Adopt-A-Light Pole Fall Decorating Challenge is Back! 🍂

Downtown Eagle River is getting ready for fall, and the Adopt-A-Light Pole Fall Decorating Challenge is back for its third year! Businesses, families, clubs, organizations, and individuals are invited to adopt one of 20 downtown light poles and decorate it for the season. It’s free to participate, but poles are available on a first-come, first-served basis. 🌟 Only 20 poles are available, so be sure to claim yours early! Important Dates Registration Deadline: September 18, 20

Why Revitalize Our Community?

A healthy, viable business environment is crucial to the economic health and civic pride of the entire community. It retains and creates jobs; provides a stronger tax base; establishes businesses that use public services and provides tax revenues for the community. Revitalizing our community will also preserve the symbols of our community’s unique heritage for future generations.

Eagle River’s Revitalization district is unique from other programs in that it encompasses not only the downtown but the entire city limits. This difference will create unique challenges for our community and requires the recruitment of many talented and dedicated volunteers to implement the “Four-Point Approach.”