Preserving Downtown Eagle River Since 1999

Supporting a Thriving Community

Welcome to the Eagle River Revitalization Program!

Since 1999, the Eagle River Revitalization Program has worked to strengthen our community as a Nationally Accredited Main Street Program, supporting local businesses, downtown improvements, community programs, beautification projects, and more.

Calling All Northwoods Artists: Artscape Banner Program

Eagle River Revitalization Program (ERRP) is accepting artist applications for our Artscape Banner Program! The Artscape Banner Program showcases artwork by Northwoods artists on banners displayed throughout downtown Eagle River. It's an opportunity to share local artistic talent with residents and visitors while adding color and character to our downtown streets. We encourage local artists interested in participating to submit their artwork for consideration. Application Dea

2026 Adopt-A-Light Pole Fall Decorating Challenge Winners Announced!

Eagle River Revitalization Program (ERRP) is pleased to announce the winners of our 2026 Adopt-A-Light Pole Fall Decorating Challenge! This year's challenge brought together local businesses, organizations, and community members who decorated light poles throughout downtown Eagle River for the fall season. Each display added its own creative touch to our downtown streets. Congratulations to our 2026 winners! Facebook Voting Winner: The Cousin Patch Google Voting Winner: The C

Why Revitalize Our Community?

A healthy, viable business environment is crucial to the economic health and civic pride of the entire community. It retains and creates jobs; provides a stronger tax base; establishes businesses that use public services and provides tax revenues for the community. Revitalizing our community will also preserve the symbols of our community’s unique heritage for future generations.

Eagle River’s Revitalization district is unique from other programs in that it encompasses not only the downtown but the entire city limits. This difference will create unique challenges for our community and requires the recruitment of many talented and dedicated volunteers to implement the “Four-Point Approach.”